Lost in Athens is a digital journal and creative space that captures the essence of life as an expat navigating the rhythms of the city. It blends personal storytelling, cultural observations, and lifestyle musings, offering an intimate look at the highs and lows of building a life and business abroad. With a mix of sharp wit, introspection, and a touch of delusional confidence, Lost in Athens explores themes of reinvention, ambition, and the beauty of getting a little lost along the way. It’s for the dreamers, the wanderers, and the ones carving their own unconventional path—rooted in the chaos and charm of Athens, but resonating far beyond.

The Lost in Athens logo blends elegance with a sense of adventure. The bold, serif "LOST" feels grounded and timeless, while the flowing script of "in Athens" adds a personal, free-spirited touch—like a handwritten note or a passing thought. The black-and-white simplicity keeps it classic and effortless, reflecting the brand’s mix of storytelling, nostalgia, and creative exploration. It feels both intentional and a little spontaneous, just like getting lost in a city and finding something unexpected along the way.

The writing in Lost in Athens is personal, honest, and a little messy—like a late-night conversation or a journal entry that just flows. It’s a mix of reflection, humor, and real-life moments, capturing the highs, lows, and everything in between. Whether it’s about life abroad, creativity, or just figuring things out, the words feel raw and relatable, like getting lost and finding something unexpected along the way.