Djihan
Djihan, launched in 2025 in Paris, is a fine jewellery brand co-founded by mother-and-son duo Jihan and Louai Alama. Rooted in family legacy and emotional storytelling, Djihan blends timeless craftsmanship with modern design. Each made-to-order piece is crafted in 18k gold and designed to carry meaning—transforming memory, connection, and heritage into wearable art.
BRAND & MARKETING STRATEGY
SOCIAL MEDIA STRATEGY
CONTENT CREATION
This magazine introduces Djihan Jewelry, a brand founded in 2005 by Jihan Alama, now run as a mother-and-son partnership with Louai Alama. The brand focuses on limited-quantity "drops" to maintain rarity and artistry. The magazine itself is a keepsake for "Cube Mirage Drop I" and announces the upcoming "Drop II."Djihan's signature collection, "Cube Mirage Drop I," features designs based on the symbolism of a cube, representing balance and strength. The pieces are crafted in 18k gold (yellow, white, and rose) and often adorned with ethically sourced diamonds, ranging from mini-cube necklaces to mega cube bracelets. These pieces are designed to be timeless heirlooms.
